Pentax Forums 在 CP+ 2012 訪談
Product planning group
Pentax Marketing department
Q1:The K-01, which is a great new camera, is the first APS-C camera for Pentax without a mirror, and we hope it represents a whole new chapter in Pentax camera development.what does this camera mean to you and do you think mirrorless interchangeable lens cameras will define the future of the camera industry?
A: First, regarding the K-01...
The concept is first of all about the design, industrial design. The objective was not to create a mirrorless (camera); rather the mirrorless architecture was adopted in order to attain greater flexibility.What we hope to achieve from the K-01 is not a very small, light mirrorless camera, rather it is to use the K-mount.This hasn't changed much, but it is a form within the mirrorless category.We think even if it may not become mainstream, this type of mirrorless could exist.
Q2: The K-01 was launched with a stylish new 40mm lens which seems to be a must have for the camera.If you could choose any other current Pentax lens for your K-01, which one would you take and why?
A:For example, for shooting a movie, lens with a built-in motor like SDM makes extremely silent autofocus.Possible Lens with enjoyable characteristics such as a fish eye lens, etc.Since the K-01 features a larger APS-C sensor than the Q, telephoto lenses with autofocus, which could give you bokeh.Mirrorless from other manufacturers lose their balance when attached to telephoto lenses.In contrast, the K-01 could be held steadily with extremely good balance since it is a normal K-body with a mirrorless design.
Q3: Alongside the K-01 announcement, we've noticed that you've also published a new lens roadmap and many of those lenses are available right now on display here at the show.
Which one of these lenses do you believe to be the most exciting?
Are any of these lenses designed for K-01 apart from the 40mm you've shown us?
A:The most anticipated lens by Pentax users so far is the 560mm super telephoto lens.
Although it is not a lens exclusive for K-01, we've announced it officially.When talking about lens specially designed for K-01, there is also a prototype on display.The optics extends to the rear a little bit with this lens.I think it's a promising and interesting product for a K-mount mirrorless system.
Q4: Is the new DA 50mm f/1.8 going to be a replacement for the FA 50mm f/1.4, or are you going to have both on the market?
A:The FA 50mm will be continued as it is.The 50mm prototype shown has a whole new optical design.When compared to the current 50mm, we aim for a reasonable price point.We plan to sell both the FA 50mm f/1.4 and DA 50mm f/1.8 as different products.
Q5: Will the new DA 50mm f/1.8 feature quick-shift autofocus, or is this going to be similar to the DA 35mm f/2.4?
問:DA50mm f1.8會有QSFM離合器嗎? 或者會與DA35mm f/2.4一樣？
A: I cannot talk about the detailed specs since they are not finalized. Considering the concept, we aim for a fast lens with a reasonable price, so expect what you've seen so far in similar lenses.
Q6: Is the new DA560mm super telephoto going to cover only the APS-C circle or is it going to be full-frame compatible?
Is it an SDM lens?What details can you tell us about that lens?
A:The name DA implies that we are developing a product for covering the so-called APS-C format.Although I cannot speak about the autofocus mechanism, obviously it would be difficult to operate a super telephoto lens with the motors utilized in our normal lenses.
Q7: Do you know if it will be a KAF2 or KAF3 lens?
A:(laugh)Good question. That's a secret.
Q8:Last year, the Pentax Q shipped with a removable viewfinder accessory. You also released a hotshoe mounted GPS module for the 645D, the K-5 and the K-r suggesting that the hosthoe is a highly extendible interface for camera accessories.It seems like many users are discouraged by the lack of a viewfinder or an electronic viewfinder in the K-01. Is that something you would consider releasing as an external add-on in the future?Will the Q's optical viewfinder function on the K-01?If so, which lens would it correspond to?
A:An optical viewfinder will be quite meaningless since all of the K-mount lenses can be used.As you could see (in the K-01), an electronic interface for an EVF is not presented.The O-GPS1 GPS unit can be used with K-01.Location information and the electronic compass can be used from the beginning, but it doesn't support the AstroTracer function at this time (at the moment). We do plan to support via future firmware update.
Q9: You launched the K-01 in three stylish colors. We asked our members which combination is their favorite color and more than half said they like black and silver the most.
However, a large portion of people we polled answered they prefer the silver elements be replaced with black ones resulting in an all black camera. Will you be exploring additional color options for the K-01?
A:We're happy to hear about the high population of black since it was the initial design we received from Marc Newson.Since color is a key element of the K-01 design, rather than just releasing more colors, the idea is to be in harmony with the camera's body design.Although we don't have plans to release color variations, if we do in the future, rather than just increasing the colors, we think it is important to best utilize the design of K-01 from Marc Newson.
答:我們非常高興得知很多人喜歡全黑的，因為這其實是Marc Newson一開始給我們的設計。既然色彩是K-01設計的主要元素，與直接推出更多色彩相比，我們的想法為探討配色與機身設計搭配的整體和諧。雖然我們不打算推出多種色彩組合，但如果我們有一天這樣做了，與直接增加配色組合相比，最佳利用Marc Newson設計的K-01才是最重要的。
Q10:With the launch of the Pentax K-01, Pentax now has almost every type of camera model covered, from entry-level point and shoot, to the stylish Q and finally to the APS-C DSLRs and professional 645D.Now that Pentax Ricoh Imaging has assumed control of your entire imaging branch, will a special emphasis be placed on any of these?
問：在Pentax K-01發表後，Pentax現在的產品線幾乎涵蓋所有相機類型，從入門級傻瓜相機到時尚的Q及APS-C DSLR和專業的645D。現在假設Pentax Ricoh影像公司已經掌握了整個影像事業，請問會特別強調其中的某些產品嗎？
A:We're not going to constrain our line up to anything.We are going to focus on what others are not making.Where we could differentiate and give the originality of Pentax.From here on as well, we will focus on all rather than just one.
Q11: There has been a lot of discussion about a certain type of camera missing from your current lineup. Can you guess what kind of camera many Pentax users really want?
A :(laugh)We continuously consider 35mm, but it has to be different from what other manufactures are releasing and lenses supporting 35mm have to be prepared.we think these are the principle challenges.So for example, even if we decide to make a full size DSLR in the future, we will release what is not available from the other makers.We cannot comment and we do not know when this will be.
Q12:You're right, it is full-frame. Everybody is asking about full-frame of course. Pentax Forums.com started a fan page two months ago looking for support for full-frame and got about 1000 likes in a few weeks. Now there are 3200 likes from people demanding or wishing for a full-frame Pentax camera.With the rising popularity of mirrorless camera, do you think that large and bulky DSLRs will dominate the professional market for much longer?
問:答對了，就是35mm DSLR。當然所有人都在詢問關於35mm DSLR。Pentax forums.com在兩個月前為尋求支持推出35mm DSLR設立了一個粉絲頁，兩週內有大約一千人按讚，現在有三千兩百人需要或希望一台Pentax 35mm DSLR。
A: Although I am not the one who decides the market, I personally think that single lens reflex will prevail.Although the EVF technology is developing rapidly, in order to capture shots at just the right moment, I think EVF is not a match for an optical finder.Holding current reflex cameras gives an exciting feeling that is essential for photographic style.So, I think reflex cameras will continue to exist, and we will also continue producing them.
Q13:At CES, John Carlson of Pentax USA hinted that Pentax may be working on a mirrorless full-frame camera. Can you say anything about that?
問:在CES(Consumer Electronic Show消費者電子產品展)中，Pentax美國分公司的John Carlson曾經暗示Pentax可能正在研發35mm可換鏡頭數位相機。請問您有任何評論嗎?
A: That was a dream expressed to the media by our developer of what Pentax could achieve, regardless of whether it's under development or not.I think it is an interesting idea.As the planning person, that is not under our current development roadmap.
Q14:Pentax has a long history of impressive super telephotos such as the FA* 300mm f/2.8, FA* 250-600mm f/5.6.Do you have any plans to reintroduce these lenses or updates of them?
A: Alongside the announcement of K-01, we have also updated the Lens roadmap. Recent plans for the launches could be seen there.We will release it in the Pentax homepage as well.
Q15:There is always something secret somewhere...
A: Of course there are things that are not on the roadmap.(laugh)
Q16:Are you going to bring back any production to Japan?
A:Since the factories in Japan have no facilities, presently we have no plan to move the production back.
Q17:Are there going to be any updates to any of the DA* lenses? Maybe a 16-50mm versionII anytime soon?
A:If you look at the roadmap, there is a lens with a shorter focal. So, I think you could assume we are considering a replacement for the 16-50mm.
（筆者註：這個回答其實並不具體，路線圖上的DA Limited zoom實在看不出來可以如何取代16-50，除非是前接12-24，後接50-135，也就是24-50，但這樣沒有廣角，30年前這種規格算正常，現在這種規格不會有人買）
Q18:How does the technology in DC lenses differ from SDM lenses?There is only one DC lens currently available, do you have any plans for using that technology in future lenses?
A:I think models with built-in motors will be on rise.Though SDM and DC motors each have their own strength, since all cost has to be taken to the consideration, we need to apply the technologies depending on the lenses.
Q19:Do you have anything you want to say to the Pentax community?
A:Thanks for coming all the way to Japan to cover our booth. We are so glad to know of the enormous number of Pentax fans.We have taken new step forward last year by becoming Pentax Ricoh Imaging.This year though, we have announced the unique K-01.Besides continuing to make unique products distinct from other manufactures, we will make Pentax-like unique, Pentax-like well-made products.So, we would like to assert earnest Pentax and the unique Pentax are the same.
So we will be thankful to listen your thoughts and we are hoping to release products to meet your expectations.