Walt's Vision
關於部落格
  • 114428

    累積人氣

  • 4

    今日人氣

    0

    訂閱人氣

Pentax Forums 在 CP+ 2012 訪談

Hiraku Kawauchi
Manager
Product planning group
Pentax Marketing department

Hiraku Kawauchi
Pentax原廠行銷部門產品企劃經理

Q1:The K-01, which is a great new camera, is the first APS-C camera for Pentax without a mirror, and we hope it represents a whole new chapter in Pentax camera development.what does this camera mean to you and do you think mirrorless interchangeable lens cameras will define the future of the camera industry?

K-01是部很棒的新相機,是Pentax第一部APS-C可換鏡頭數位相機,我們希望它代表Pentax在相機研發上的新一章。這部相機對你的意義為何及你覺得可換鏡頭數位相機將如何影響相機產業的未來?

A: First, regarding the K-01...
The concept is first of all about the design, industrial design. The objective was not to create a mirrorless (camera); rather the mirrorless architecture was adopted in order to attain greater flexibility.What we hope to achieve from the K-01 is not a very small, light mirrorless camera, rather it is to use the K-mount.This hasn't changed much, but it is a form within the mirrorless category.We think even if it may not become mainstream, this type of mirrorless could exist.

答:首先,關於K-01,其概念以「設計」為首要考量。設計目標並非僅只於設計一台可換鏡頭數位相機,採用可換鏡頭數位相機架構是為了獲得更大的彈性。我們希望在K-01上達成的,並不是一款非常小及輕的可換鏡頭數位相機,而是使用K接環的相機。這並未改變太多,但其仍屬於可換鏡頭數位相機的類別。我們認為即使它不會成為主流,這種形式的可換鏡頭數位相機仍有市場。

Q2: The K-01 was launched with a stylish new 40mm lens which seems to be a must have for the camera.If you could choose any other current Pentax lens for your K-01, which one would you take and why?

問:K-01發表時同時發表了一款新型時尚40mm定焦,它如同是K-01的必備鏡頭。如果你能選擇任何一款Pentax現行鏡頭來搭配K-01,你會選擇哪一款?為什麼?

A:For example, for shooting a movie, lens with a built-in motor like SDM makes extremely silent autofocus.Possible Lens with enjoyable characteristics such as a fish eye lens, etc.Since the K-01 features a larger APS-C sensor than the Q, telephoto lenses with autofocus, which could give you bokeh.Mirrorless from other manufacturers lose their balance when attached to telephoto lenses.In contrast, the K-01 could be held steadily with extremely good balance since it is a normal K-body with a mirrorless design.

答:舉例來說,當拍攝影片時,擁有內建馬達的鏡頭如SDM,自動對焦時極為安靜。另外像魚眼鏡頭這類「有趣」的鏡頭也是選擇之一。既然K-01標榜搭載比Q更大的APS-C感光元件,可自動對焦的望遠鏡頭可獲得淺景深。其他品牌的可換鏡頭數位相機當使用望遠鏡頭時會失去平衡感(筆者註:頭重腳輕),相反地,K-01可以穩定握持並擁有極佳的平衡感,因為K-01是一款標準K機身使用可換鏡頭數位相機架構的設計。


Q3: Alongside the K-01 announcement, we've noticed that you've also published a new lens roadmap and many of those lenses are available right now on display here at the show.
Which one of these lenses do you believe to be the most exciting?
Are any of these lenses designed for K-01 apart from the 40mm you've shown us?


除了K-01發表之外,我們也注意到貴公司同時公布了新的鏡頭路線圖,很多鏡頭也都在此次展覽中展示於路線圖上,請問哪一款是您認為最令人興奮的?除了DA40XS之外,還有其他專為K-01設計的鏡頭嗎?(筆者註:DA40XS是「外型」專為搭配K-01設計,不是網路上亂傳的其他DSLR不能用)

A:The most anticipated lens by Pentax users so far is the 560mm super telephoto lens.
Although it is not a lens exclusive for K-01, we've announced it officially.When talking about lens specially designed for K-01, there is also a prototype on display.The optics extends to the rear a little bit with this lens.I think it's a promising and interesting product for a K-mount mirrorless system.

答:目前為止最受Pentax用家期待的鏡頭是DA560mm超望遠鏡頭。雖然我們也正式聲明過它並非K-01專用鏡。當討論到專為K-01設計的專用鏡,這次展示的原型鏡中也有一款,其鏡組設計向後延伸。我想對K接環可換鏡頭數位相機系統來說這是有前途及有趣的產品。

Q4: Is the new DA 50mm f/1.8 going to be a replacement for the FA 50mm f/1.4, or are you going to have both on the market?

問:新的DA50f1.8會成為FA50f1.4的替代品,或兩者會並行於市場?

A:The FA 50mm will be continued as it is.The 50mm prototype shown has a whole new optical design.When compared to the current 50mm, we aim for a reasonable price point.We plan to sell both the FA 50mm f/1.4 and DA 50mm f/1.8 as different products.

答:FA50mmf1.4會繼續生產,DA50mm f/1.8的原型鏡是全新的光學設計。當拿FA50f1.4與DA50f1.8比較時,我們將DA50f1.8瞄準在適當的價格點。我們打算同時銷售兩款鏡頭,因為它們是不同的產品。

Q5: Will the new DA 50mm f/1.8 feature quick-shift autofocus, or is this going to be similar to the DA 35mm f/2.4?

問:DA50mm f1.8會有QSFM離合器嗎? 或者會與DA35mm f/2.4一樣?

A: I cannot talk about the detailed specs since they are not finalized. Considering the concept, we aim for a fast lens with a reasonable price, so expect what you've seen so far in similar lenses.

答:我無法討論有關規格的細節,因為產品尚未定案。考量觀念,我們將其設定為一款在適當價格帶的大光圈鏡頭,所以請期待目前您所見到的相似產品。


Q6: Is the new DA560mm super telephoto going to cover only the APS-C circle or is it going to be full-frame compatible?
Is it an SDM lens?What details can you tell us about that lens?

問:請問新的DA560mm超望遠鏡頭是35mm鏡頭還是APS-C專用鏡?
其為是SDM鏡頭嗎?有什麼關於這款鏡頭的細節可以透露嗎?

A:The name DA implies that we are developing a product for covering the so-called APS-C format.Although I cannot speak about the autofocus mechanism, obviously it would be difficult to operate a super telephoto lens with the motors utilized in our normal lenses.

答:名稱中的DA表示我們在設計產品時是以成像圈覆蓋所謂的APS-C格式。雖然我無法透露關於自動對焦機構的細節,但是明顯地超望遠鏡頭若僅以一般鏡頭使用的馬達會相當難操作。(筆者註:這應該是說明若使用DC馬達,效能不佳不合適,但其實單純使用機身軀動也可以,尤其是使用天文望遠鏡光學設計,鏡片可能四片左右,如果只需要一片鏡片移動對焦,那其實機身馬達也都推得動,但現在新鏡除了操作性之外還要考慮錄影,所以照此來看可能會有SDM)

Q7: Do you know if it will be a KAF2 or KAF3 lens?

問:你知道它會是KAF2或KAF3鏡頭嗎?

A:(laugh)Good question. That's a secret.

答:(笑)好問題,這是秘密

Q8:Last year, the Pentax Q shipped with a removable viewfinder accessory. You also released a hotshoe mounted GPS module for the 645D, the K-5 and the K-r suggesting that the hosthoe is a highly extendible interface for camera accessories.It seems like many users are discouraged by the lack of a viewfinder or an electronic viewfinder in the K-01. Is that something you would consider releasing as an external add-on in the future?Will the Q's optical viewfinder function on the K-01?If so, which lens would it correspond to?

問:去年Pentax Q提供了一款外接式取景器(筆者註:選購配件)。也推出了安裝於熱靴座的GPS模組供645D、K-5與K-r使用,這讓人聯想到熱靴對相機配件來說是一個高擴充性的介面。似乎有許多使用者因K-01缺乏光學觀景窗或電子觀景窗而卻步,貴公司會考慮推出外接式觀景窗配件嗎?請問Q的取景器可用於K-01嗎?如果可以,

A:An optical viewfinder will be quite meaningless since all of the K-mount lenses can be used.As you could see (in the K-01), an electronic interface for an EVF is not presented.The O-GPS1 GPS unit can be used with K-01.Location information and the electronic compass can be used from the beginning, but it doesn't support the AstroTracer function at this time (at the moment). We do plan to support via future firmware update.

答:既然K-01可使用全部K接環鏡頭,光學觀景窗就顯得相當沒有意義(註1)。同時你可以看到K-01上並沒有外接電子觀景窗的介面。
O-GPS1模組可以用於K-01。起初可使用地理位置資訊與電子羅盤功能,現在暫時不支援追蹤星軌功能,我們將在以後的韌體升級時支援此功能。

Q9: You launched the K-01 in three stylish colors. We asked our members which combination is their favorite color and more than half said they like black and silver the most.
However, a large portion of people we polled answered they prefer the silver elements be replaced with black ones resulting in an all black camera. Will you be exploring additional color options for the K-01?

問:貴公司發表了三種K-01的時尚配色。我們詢問本站會員他們最喜歡哪一種組合,超過半數表示他們最喜歡銀黑色。然而,在調查中有很高比例的使用者表示他們偏好將銀色部分換成黑色,也就是全黑的相機。貴公司會討論提供更多K-01的配色選項嗎?

A:We're happy to hear about the high population of black since it was the initial design we received from Marc Newson.Since color is a key element of the K-01 design, rather than just releasing more colors, the idea is to be in harmony with the camera's body design.Although we don't have plans to release color variations, if we do in the future, rather than just increasing the colors, we think it is important to best utilize the design of K-01 from Marc Newson.

答:我們非常高興得知很多人喜歡全黑的,因為這其實是Marc Newson一開始給我們的設計。既然色彩是K-01設計的主要元素,與直接推出更多色彩相比,我們的想法為探討配色與機身設計搭配的整體和諧。雖然我們不打算推出多種色彩組合,但如果我們有一天這樣做了,與直接增加配色組合相比,最佳利用Marc Newson設計的K-01才是最重要的。

Q10:With the launch of the Pentax K-01, Pentax now has almost every type of camera model covered, from entry-level point and shoot, to the stylish Q and finally to the APS-C DSLRs and professional 645D.Now that Pentax Ricoh Imaging has assumed control of your entire imaging branch, will a special emphasis be placed on any of these?

問:在Pentax K-01發表後,Pentax現在的產品線幾乎涵蓋所有相機類型,從入門級傻瓜相機到時尚的Q及APS-C DSLR和專業的645D。現在假設Pentax Ricoh影像公司已經掌握了整個影像事業,請問會特別強調其中的某些產品嗎?

A:We're not going to constrain our line up to anything.We are going to focus on what others are not making.Where we could differentiate and give the originality of Pentax.From here on as well, we will focus on all rather than just one.

答:我們不會對我們的產品線設限。我們會將焦點放在其他品牌沒有的產品上,在此我們可以與其他品牌做出區隔並呈現Pentax的獨創性。我們會聚焦在整體而非單一產品上。

Q11: There has been a lot of discussion about a certain type of camera missing from your current lineup. Can you guess what kind of camera many Pentax users really want?

問:在貴公司缺少的產品線中有一種規格的相機一直擁有很多討論。你能猜哪一種相機是許多Pentax使用者真正想要的嗎?


A :(laugh)We continuously consider 35mm, but it has to be different from what other manufactures are releasing and lenses supporting 35mm have to be prepared.we think these are the principle challenges.So for example, even if we decide to make a full size DSLR in the future, we will release what is not available from the other makers.We cannot comment and we do not know when this will be.

答:(笑)我們持續考慮35mm,但若要推出必須要是與其他品牌不同的產品,並且要準備好支援35mm的鏡頭群才行。我們認為這些是目前的基本挑戰。所以舉例說明,即使在未來我們決定要做35mm DSLR,我們會推出其他品牌沒有的產品。我們不能評論,我們也不知道這會在何時發生。

Q12:You're right, it is full-frame. Everybody is asking about full-frame of course. Pentax Forums.com started a fan page two months ago looking for support for full-frame and got about 1000 likes in a few weeks. Now there are 3200 likes from people demanding or wishing for a full-frame Pentax camera.With the rising popularity of mirrorless camera, do you think that large and bulky DSLRs will dominate the professional market for much longer?

問:答對了,就是35mm DSLR。當然所有人都在詢問關於35mm DSLR。Pentax forums.com在兩個月前為尋求支持推出35mm DSLR設立了一個粉絲頁,兩週內有大約一千人按讚,現在有三千兩百人需要或希望一台Pentax 35mm DSLR。
(筆者註:品牌網路論壇到最後都變成只會以偏蓋全了嗎?還是Pentax forums.com的註冊會員只有3200人?)

A: Although I am not the one who decides the market, I personally think that single lens reflex will prevail.Although the EVF technology is developing rapidly, in order to capture shots at just the right moment, I think EVF is not a match for an optical finder.Holding current reflex cameras gives an exciting feeling that is essential for photographic style.So, I think reflex cameras will continue to exist, and we will also continue producing them.

答:雖然我不是市場的決策者,我個人認為那種單眼會流行。雖然電子觀景窗計數迅速發展,為了要在正確時刻拍攝照片,我認為電子觀景窗仍然無法與光學觀景窗相提並論。當握持單眼相機時感到興奮是攝影風格的必要元素。所以我認為單眼相機仍會持續存在,而且我們也會繼續生產單眼相機。


Q13:At CES, John Carlson of Pentax USA hinted that Pentax may be working on a mirrorless full-frame camera. Can you say anything about that?

問:在CES(Consumer Electronic Show消費者電子產品展)中,Pentax美國分公司的John Carlson曾經暗示Pentax可能正在研發35mm可換鏡頭數位相機。請問您有任何評論嗎?

A: That was a dream expressed to the media by our developer of what Pentax could achieve, regardless of whether it's under development or not.I think it is an interesting idea.As the planning person, that is not under our current development roadmap.

答:那是我們的設計師向媒體表達「什麼是Pentax可能達成的」,不論是否正在研發,我想這是個有趣的主意。身為商品企劃人員,那並非在我們目前的研發路線圖上。

Q14:Pentax has a long history of impressive super telephotos such as the FA* 300mm f/2.8, FA* 250-600mm f/5.6.Do you have any plans to reintroduce these lenses or updates of them?

問:Pentax的歷史長久以來擁有令人印象深刻的超望遠鏡頭像是FA*300f2.8,FA*250-600f5.6。你們是否有復產這些鏡頭或更新的計畫?
(筆者註:拜託,CMNP哪一家沒出過300f2.8)

A: Alongside the announcement of K-01, we have also updated the Lens roadmap. Recent plans for the launches could be seen there.We will release it in the Pentax homepage as well.

答:除了發表K-01,我們也更新了鏡頭路線圖,其上也標示出了近期將發表的鏡頭,我們也會將路線圖公布於官網上。

Q15:There is always something secret somewhere...
問:總是有些秘密...

A: Of course there are things that are not on the roadmap.(laugh)
答:當然總是有些鏡頭不在路線圖上(笑)

Q16:Are you going to bring back any production to Japan?
問:你們會將生產線移回日本嗎?

A:Since the factories in Japan have no facilities, presently we have no plan to move the production back.
答:既然在日本的工廠沒有生產設施,目前我們沒有將生產線移回日本生產的計畫
(筆者註:想要MIJ嗎?除了更貴之外哪有多少差別,別傻了好嗎)

Q17:Are there going to be any updates to any of the DA* lenses? Maybe a 16-50mm versionII anytime soon?
問:DA*鏡頭將會更新嗎?也許短期內會出16-50二代?

A:If you look at the roadmap, there is a lens with a shorter focal. So, I think you could assume we are considering a replacement for the 16-50mm.
答:如果你看路線圖,有一款焦距更短的鏡頭。所以我想你可以假設我們正在考慮更新16-50的替代品(或者是更新)。
(筆者註:這個回答其實並不具體,路線圖上的DA Limited zoom實在看不出來可以如何取代16-50,除非是前接12-24,後接50-135,也就是24-50,但這樣沒有廣角,30年前這種規格算正常,現在這種規格不會有人買)
  
Q18:How does the technology in DC lenses differ from SDM lenses?There is only one DC lens currently available, do you have any plans for using that technology in future lenses?

問:DC馬達的技術與SDM鏡頭有何不同?現在的鏡頭群中只有一款使用DC馬達,你們是否有任何計畫在未來推出的鏡頭中使用DC馬達?

A:I think models with built-in motors will be on rise.Though SDM and DC motors each have their own strength, since all cost has to be taken to the consideration, we need to apply the technologies depending on the lenses.

答:我想內建馬達的鏡頭數量會增加。由於SDM和DC馬達各自有不同的強度,各項成本也必須列入考慮,我們需要依鏡頭應用不同的技術。

Q19:Do you have anything you want to say to the Pentax community?

問:是否有想向Pentax社群說的話?

A:Thanks for coming all the way to Japan to cover our booth. We are so glad to know of the enormous number of Pentax fans.We have taken new step forward last year by becoming Pentax Ricoh Imaging.This year though, we have announced the unique K-01.Besides continuing to make unique products distinct from other manufactures, we will make Pentax-like unique, Pentax-like well-made products.So, we would like to assert earnest Pentax and the unique Pentax are the same.
So we will be thankful to listen your thoughts and we are hoping to release products to meet your expectations.

答:感謝來到日本拜訪我們的攤位。我們非常高興得知廣大的Pentax粉絲。去年我們向前邁進轉變為Pentax Ricoh。今年我們推出了獨特的K-01。除此之外將繼續推出不同於其他品牌的獨特產品,我們會使Pentax像是獨特的代名詞,Pentax像是精緻的產品。因此我們想要宣誓認真的Pentax和獨特的Pentax是相同的。所以我們非常感謝聆聽您的意見,我們希望推出符合你們期待的產品。

筆者評論:
感覺網路上的Pentax使用者已經沒有35mm DSLR就不能,也不會拍照了,好像出門拍照遇到用C,N,S的





相簿設定
標籤設定
相簿狀態